Created by the USDA Forest Service in 1944, Smokey Bear has educated generations of Americans about wildfire prevention. The Smokey Bear Wildfire Prevention campaign started as a poster of a bear extinguishing a campfire and became the longest-running public service advertising campaign in US history. Though the campaign has changed over the years, Smokey Bear remains a national icon: a nostalgic reminder of fire prevention lessons learned in childhood, a symbol of the important relationship between humans and wildlife, and a constant reminder that "only YOU can prevent wildfires." We have Smokey Bear T-shirts, Smokey Bear ballcaps, Smokey Bear tokens, Smokey Bear pins, Smokey Bear patches, and much more! Plus, you'll feel good knowing that the proceeds from your purchase help support our national parks.